Target Audiences



My demographic for my documentary is 25-40 years old, males and ones that like sports.

The psychographic for my documentary is that they are sporty people and they may be in some way affected by disability, for example have a relative effected or themselves. They are also someone who is looking to achieve in life.

The geographic for my project is that they are British.


The secondary demographic is females aged 14-17 and males aged 40-60.

The psychographic for it is that they have a social conscience, they are very charitable and they read sophisticated newspapers.

The secondary geographic is that they are western people.


Mythical Ideal Consumer


My mythical ideal consumer is a male who is aged 35. He is a sporty person who likes playing sport and watching it. He has a social conscience and is a charitable person who supports good causes. The person likes to look for stories that inspire him to improve. The sector of work that he works in is marketing. He also loves films and documentaries and is someone who reads the guardian or intercellular newspapers.

Freytag’s Pyramid




When i was researching different documentary structures i came across Freytag’s pyramid. This theory is mainly aimed at films but it can be applied to a short documentary film. According to Freytag a film is divided into five parts, which is often referred to as the narrative structure: exposition, rising action, climax, falling action and denouement.

Main Task Research- Documentary Analysis


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Last week I watched this documentary based on global warming and how agriculture is the biggest cause to climate change. This documentary was a very powerful one, one so powerful that it has changed the way some people live. It follows one mans journey to try and find out why climate change companies are not warming the world about what agriculture is doing to the world. The documentary is called ‘Conspiracy’ (directed by Kip Andersen, 2014).

The audience for this documentary is for mainly young people ranging ages of 18 to 40. This is because its aiming at the people of a younger generation to try and change the way they live to help solve the problem of global warming. The directors use very powerful facts and figures to help put their point across, and all these facts are ones that can make people change the way they live. The interviews with all the different people also help with the point as a lot of the climate change experts are questioned about agriculture and a lot of them don’t know anything about it and the ones that do put through such powerful facts and figures that they bring astonishment to the viewers.

The narrative behind this documentary is one that follows one mans journey into finding out everything about agriculture and climate change and he goes to interview big climate change organisations and climate change experts to find out the truth. It is a very negative narrative because you see his struggle of trying to arrange interviews and we also find out the reality to how badly climate change is.

The way that this documentary represents the dangers of climate change is a negative way and connotes the facts that climate change is going to have a massive impact on human life unless we make a change into how we live. The documentary hits the viewers in a place which makes us think about the world and how we should make a change, which is exactly what the producers wanted to do when creating it.

Throughout the documentary the interviewees had different camera angles in which helps the viewers recognise who’s who, this helps us stay interested as it doesn’t have a repetitive theme to follow.

Research and Analysis for Main Task


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I was researching a short documentary film and came across this shot, which was shown at the very start of the documentary. The producer did to firstly set the scene of the video and it gives the viewers an idea of what the short film will be about. It is also a very deep and meaningful quote, which the producer wants to try and get into the heads of the viewers.

For my documentary this may be something that i decide to do because it could set the scene on what my documentary is about. It also sets the emotion of the video because if its a deep emotional quote then the viewers may be able to relate to it.

Short Documentary Research and Analysis


This is a short documentary film that was created by a student. The story is about a teenager talking about his dreams and aspirations and he is trying to get the message across to people to follow your dreams and do something you enjoy.

The audience for this short film is teenagers both male and female. I know this because he talks about education and he tries to get the message across of doing what you love and a lot of the shots are of teenagers. This means teenagers can relate to it. the language that he uses is also the sort of language that teenagers can easily understand and decode. This means that the teenagers will remain interested when watching it.

The narrative behind this short documentary is about a boy and his education and aspirations but he is trying to make the viewers think differently. It is a powerful narrative because the story and language he is using and the tone in which he is speaking makes it sound a lot more serious and it keeps you watching.

The representation in this documentary is a good one because its representing young teenagers as wanting to do well in life and enjoying school, which the stereotype is that they don’t.

Throughout the short documentary there is a constant voice over. This isn’t very effective because it is the only form of narrative and is too simplistic, although the images to compliment it.

Elements i would include in my work would be the same sort of shots, the producer takes a lot of shots of the sunset and some extreme long shots of the views. I would consider using these sort of shots in mine because they are very powerful shots and they set the scene for the documentary.

Modes of Documentary- Bill Nichols



Bill Nichols is an American film critic but is also well known for his theories and his six modes of documentary. Out of his six different modes I will be using two of them in my documentary. The two I will be using are firstly ‘The observational mode’- window on the world. The conventions of this mode are that the filmmaker/director remains hidden behind the camera and is ignored by the surrounding environment. The person never changes nor influences the actions being captured on the camera. As nothing is being staged for the camera, the camera moves about a lot to keep up with what is going on, it will often look like an amateur has done it.

The second mode that I will be using is ‘The participatory mode’. This mode is the opposite to the observational mode, so although I am contradicting myself I will be using both because in dome parts of my documentary I will be on camera and then others i won’t be. The key conventions of this one are that there is direct involvement between the subject and producer and the producer is on camera. An example of this mode is the films of Michael Moore. In these films Michael Moore has direct involvement in what is going on camera and becomes a character.